BMW mejora la atmósfera de la sala de exhibición con una pared verde artificial con plantas de diseño

En una palabra Cliente: BMW Industria: Automotriz Productos utilizados : Muro verde artificial de trópicos verdes de lujo Resultados : Reducción de eco y ruido Clientes tranquilos y relajados. Reducción del estrés de los empleados Ahorro de costes en mantenimiento. Antes de nuestra colaboración Como...
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BMW mejora la atmósfera de la sala de exhibición con una pared verde artificial con plantas de diseño

Project Location

Melbourne, Australia

Application


Automotive showroom — feature wall installation spanning the main customer-facing area to enhance atmosphere, support sustainability branding, and improve the experience for both customers and staff.

Products Used

Luxury Green Tropics Artificial Green Wall

Key Outcome

o Echo and noise reduction 

o Calm and relaxed customers

o Employee stress reduction 

o Cost savings on maintenance

Before & After Transformation

This particular showroom in Melbourne was struggling with a drab and uninspiring interior. It seemed as if this dealership was no different than the thousands of other similarly sterile spaces.

Following the swift installation of the Luxury Green Tropics in this BMW showroom, employees noticed a significant impact on day-to-day activities. Namely, the new design feature wasn’t just appealing and visually pleasing, but it contributed to a relaxing environment and transformed the look and feel of the space.

Being enveloped in greenery calmed customers waiting for their cars to be serviced and helped the dealership attract new prospects by playing on the sustainability angle.

Besides this, showroom employees also noted an increase in morale and productivity and found it enjoyable to work in a calmer, more relaxed environment. Overall, this is not surprising, as the color green gives more than meets the eye.

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The Client Challenge

Like any other customer, they referred to trust Google for information. Luckily, they came across our website and were soon thrown for a loop by the number of options available to pick from.

As BMW is also striving for sustainability with every new vehicle, partnering with Designer Plants was a no-brainer. Our team was open to giving expert recommendations for the best choice of fauxliege, concluding in a decision to use the Luxury Green Tropics artificial green wall to add depth and texture to the space.

The Design Objective

BMW’s wish was clear: they wanted a design feature to revamp the showroom and complement the sleek lines and sophisticated styling of their cars.

They tossed around the idea of adding a real vertical garden into the mix to liven up the environment. However, the notion was met with a healthy dose of skepticism from a handful of employees.

The Solution

The Luxury Green Tropics artificial green wall was selected for its realistic flora and customizable design. Creative showroom employees chose this particular wall because it possesses the most power to entice customers as soon as they walk in and help them adjust to their new surroundings more easily.

Installation Approach

The wall chosen for beautification is approximately 10′2′′ in height and 45′5′′. in width. Due to the fact that most Designer Plants artificial green walls are 40′′ x 40′′, our team had to trim the panels to fit in tighter spaces (like above and below each sign and around the doorway) and staple multiple panels together to cover the entire wall. Although it might sound like a lot of work, installing a faux green wall is as easy as buying a car at a BMW showroom.

The Result

Employees noticed a significant impact on day-to-day activities — the new design feature contributed to a relaxing environment and transformed the look and feel of the space. Being enveloped in greenery calmed customers waiting for their cars to be serviced and helped the dealership attract new prospects by playing on the sustainability angle. Showroom employees also noted an increase in morale and productivity.

Why Artificial Greenery Worked So Well

By opting for artificial greenery, the showroom secured surprising cost savings — had they chosen a real green wall, they would have needed to install a drip irrigation system (at about $2.80 per square foot), plus pruning and trimming tools, to prevent the greenery from wilting or outgrowing its space. No maintenance required.

Practical Tips

Most Designer Plants artificial green walls are 40″ x 40″ — panels can be trimmed to fit tighter spaces (like above and below signs and around doorways) and stapled together to cover an entire wall. For commercial properties, a fake vertical garden can last for up to 15 years, keeping replacements to a minimum.

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Related Products & Inspiration

Luxury Green Tropics Artificial Green Wall

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Planning a residential or commercial greenery transformation? Speak with Designer Vertical Gardens about premium artificial green walls, privacy screening, and custom greenery solutions.