The Client Challenge

Commercial spaces can benefit from including green decor on their premises. Studies have concluded that the atmosphere of a store can affect customer perceptions to the point of influencing their shopping behaviors. 

Nowadays, it’s also evident that having plants in the store increases the perceived service quality and customer satisfaction. This notion was the cornerstone of the decision our client settled on. 

The client went in with an idea to renovate the store and include decor that captures attention and contributes to a calming environment. 

The Design Objective

To do what they’d set out to, the client researched ways to achieve the desired result without encroaching on their daily tasks and busy schedules. They asked around, looked for information online, and landed on the Designer Plants website. 

They browsed a few of our artificial green walls and talked it through. 

The team agreed to include artificial foliage panels on the wall housing the business sign, but they needed help deciding which model to choose. They wanted it to grab attention, but not take away from the name of the business or overshadow it. They also didn’t want it to be lackluster so that customers walk right past it without so much as a glance. 

This is when the franchiser called our team and asked for a recommendation.

The Solution

Since they wanted a custom business sign enveloped in a greenery wall, we thought it best to choose a panel that’s elegant in its understatement. This meant no artificial flowers, no trailing vines, and no other colors. After a short search, we suggested the Lush Fern Artificial Green Wall. 

The client liked the idea, so it was time for us to get to work. 

Installation Approach

The client gave us the measurements for the space around their signage and calculated the number of panels needed. 

Since Apricot Lane wanted the greenery wall to swerve around the sign, we may consider this an ‘odd-sized area’ because the panels may need cutting to accommodate the light. Luckily, the team didn’t need to fiddle with these panels too much as they fit into the space around the business sign. 

But the artificial foliage panels weren’t the only things the team added. Instead, they also installed an overhanging lamp that shines a direct light on the store’s name. The panels wrap around the lamp but no gaps are visible due to the lush foliage. 

In the end, the artificial green wall needs some gentle fluffing so that it’s not flat but dense and bushy. 

And before you know it, the job was done. 

The Result

The combination of the artificial fern foliage and the dim light shining on the sign made for a wonderful visual and drew attention to the brand. 

Why Artificial Greenery Worked So Well

Since this faux green wall is inside, its ‘life’ expectancy can go up to 15 years.

We’d love to see other stores and boutiques adopt a more unconventional decorating idea and incorporate faux green walls into their decor. If low maintenance is the most important aspect of decor for your business, don’t overlook artificial vertical gardens.