The Client Challenge

As anticipation was picking up and free seats were running out, the organizers faced a challenge. The venue was lackluster and left much to the imagination. As a result, this wasn’t conducive to the excitement and sophistication they wanted to portray.

So, the staff brainstormed ways to upscale the space within strict time and budgetary constraints.

One of the first ideas on the table was decking the space in green. Of course, greenery is always a good idea and can enliven the space in mere minutes. But there was no time to waste waiting for custom staging or elaborate builds to happen for each space. 

The Design Objective

And so, the team had to come up with another solution - one that is easy, hassle-free, versatile, and portable. 

Luckily, they soon learned about the many benefits of artificial hedges and turned to Designer Plants for help.

In such high-pressure times, the organizers took to Google in search of a fast and effective solution. 

Thanks to our ultra-realistic, high-quality products, Designer Plants captured the clients’ attention. Then, our site led them to our vast collection of artificial greenery. Here, they discovered our commitment to perfection and came across our catalog of lifelike faux hedges.

And there it was, the answer they were seeking - a portable artificial hedge. Specifically, our Premium Light Green Artificial Boxwood Hedge.  This product perfectly fit the theme of the event and the venue itself, eliciting a sigh of relief.

The Solution

But finding the ideal product wasn’t the hard part. Since the staff was on a time crunch, they needed the faux hedge as soon as possible. For us, it was a test of our management skills.

And thus, the scrambling commenced.

Our team worked tirelessly to mobilize different departments and deliver the products as soon as possible. Thankfully, the feverish atmosphere gave rise to same-day delivery and the client couldn’t have been happier, while our team couldn’t have been prouder.

Installation Approach

This particular artificial hedge is 30" long, 30" high, and 10.5" deep (excluding the 2" foliage on each side). These measurements were enough to cover the empty space in front of the movie posters and provide a stunning backdrop. And since installation is a breeze, the client was able to independently set up each hedge.

And they did a spectacular job!

As the deadline was closing in, Designer Plants delivered the hedges in just one day, enabling the organizers to set it up straight away. And since our artificial greenery is easily installed, the client could transport it around the venue for each premiere over the course of a fortnight. All this, without causing any wear and tear.

The Result

After the event, the organizers were buzzing with excitement.

The premieres were a sweeping success, and movie-goers appreciated the visual interest of the space. Namely, the red carpet wasn’t bland and empty, but brimming with elegance and visual appeal.

Why Artificial Greenery Worked So Well

Thanks to the product’s versatility, the hedge can revamp even the dingiest corner, so it’s no surprise the entire venue shined. Our artificial hedges effortlessly provided a point of interest at the event, delineated spaces, and guided visitors toward the movie theater.

And by opting for artificial hedges instead of real ones, the organizers saved precious time and money. Plus, they didn’t need to hire any help!